SM Legal, a Delhi based Law Firm headed by Asmita A. Nayak, Managing Partner and her team comprising of Piyush Kumar, Senior Partner and Ranjeet K. Ranjan, Principal Associate, undertook the techno-legal due diligence of Royzez.com. The firm advised on all the possible and applicable aspect of E-Commerce laws in India and its regulatory issues and legal questions related to Domain Name, Intellectual Property concerns, Copyright, Trademark, privacy etc. and compliance with other laws like Contract Laws, Indian Penal Code, Cyber Laws, Banking and Financial Norms applicable in India etc. E-Commerce is a burgeoning market today and the latest entrant is “Royzez.com”, a subsidiary of Kaka Group based in Gurgaon. The online shopping portal was recently launched in the Capital by acclaimed Bollywood Actress Ileana D’Cruz. Shri. Yadavendra Roy, Chairman of Kaka Group, also launched the brand’s in-house magazine, Valoroy.