J. Sagar Associates advised and represented Orbgen Technologies Private Limited and its Promoter Group, in relation to the acquisition of a majority stake in the Company by SAC Finance Company Limited (a subsidiary of Alibaba Pictures Group Limited), through a combination of both primary infusion and secondary sale. The Company, founded in the year 2007 operates the ticket-booking platform “TicketNew” and also provides technology, sales & marketing and consulting software support through its software “Ticket New Box Office Suite”. This marks the first investment by the Alibaba group in a company primarily engaged in the ticketbooking platform business in India. The JSA Team comprised of Partners Aarthi Sivanandh and Varun Sriram, Principal Associate Bhavana Elizabeth Alexander and Associate Bharath Sridhar.