J. Sagar Associates (“JSA”) advised and assisted PepsiCo India Holdings Private Limited (PepsiCo) in exiting from its joint venture company, NourishCo Beverages Limited (“NourishCo”) and sale of its entire 50% shareholding to Tata Consumer Products Limited (“Tata”), a listed entity within Tata group. NourishCo was a decade old 50:50 joint venture between PepsiCo and Tata, formed to gain foothold and grow market share in India’s fast-growing category of packaged value-added hydration in the non-carbonated, ready-to-drink beverages segment. PepsiCo’s exit from NourishCo is in line with the long-term strategies of both the groups – PepsiCo and Tata. JSA Team comprised Partner – Kartik Jain; and Senior Associate – Ayushi Pandey.