
or
Let us look at some facts about family owned businesses around the world. Different sources claim that 73% of the top 500 companies listed on the BSE are family run. Family businesses in the UK contribute to 30% of the total GDP and account for over 60% of all the private sector enterprises. 80% of all Canadian businesses are owned by families.
Why is it then, that in the legal industry and especially in India, Family run law firms are questioned repeatedly on their ownership structure? Is there a different yardstick with which we should judge businesses and law firms? Additionally is it a myth or reality that ‘Family firms’ are not professionally run and change is imminent?
Broadly speaking, there are both pros and cons to a family run law firm. For the sake of brevity, let us list down two of each.
Taking a cue from the statistics presented at the beginning of this article, many businesses that are family run, seek comfort in family run law firms to understand their dynamics, sensitivities and culture better. In India, many law firms have reaped the benefit of this equation, where they bring real family business experience to the client and understand how their business is different from non family run businesses. Such clients have become part of the legacy clientele of the firm.
Another key advantage of family run law firms is the sense of belonging, ownership and emotional commitment that family members share with the firm. Family members are more likely to make the sacrifices needed to make the law firm succeed as it is a part of their life in as much a way as is their family. There is a drive that the Founder or head of the firm has, to create a self sustaining firm that can provide for the family for years to come, allowing experiences, clientele and knowhow to pass from generation to generation. This provides the foresight that may be missing in non-family run law firms where the incentive to create an institution that stands the test of time is not backed by personal motive.
Family run businesses are always perceived to be autocratic. This makes it very difficult for the firm to attract the best talent in order to deliver the best service to its clients. Potential candidates see the future of always being suppressed in favour of family as a big reason for opting not to join a family run firm. As law firms depend majorly on individual drive and excellence, a pre-supposed lack of transparency is a huge stumbling block towards growing a family run law firm.
Conservatism and influence is another feature of family run firms, where personal relationships are dependent on business decisions. This creates a situation where thefirm may not always take the right decisions owing to family pressure or reasons which are completely de-linked with the actual practice of the law. Moreover, at times families enter a comfort zone and become averse to risk in order to maintain the law firm rather than taking bold decisions to grow the firm. This in fact is a clear underside to the drive to create a self sustaining firm as mentioned above.
In all honesty, we have to recognize that the Indian legal industry is still young with most law firms not having gone through a phase of succession, with most of the founders still leading their respective firms. Some of the law firms that have been around since before Independence have in fact diluted the family equity and brought in non-family equity partners as part of their strategy for the future.
As we are soon approaching a period of growth in our industry, where the next 5-7 years will see a lot of Founding and Managing Partners retiring or passing the baton to the next generation, it becomes crucial that these firms prepare themselves for succession, either within the family or outside of it.
Although law firms are typically driven by individuals, institutionalization and professionalization is soon becoming the norm for staying ahead of the curve for all sizes of law firms. In family law firms, thisbecomes all the more relevant for many reasons, for which among others, the following steps are strongly recommended.
Document how you plan to run the firm. The dynamics of any family is subject to plenty of changes with marriages, death, separation etc. It is therefore very important to have a written agreement, documenting how the family plans on running the firm. While this may be construed as an instigator for conflict, on the other hand, a well written agreement would allow for conflict free operations by allowing fewer opportunities for arguments. In any case, if the family cannot agree on a document and vision on how they would like to run their firm, it is hard to imagine that they would agree on crucial decisions going forward.
Create CXOs functions or outsource management. This ensures that the firm is professionally managed and run irrespective of the skill, maturity and drive of the succeeding family members. This is one of the reasons why it is acceptable for other businesses to be family owned, since there is a strong support structure of Managers, CEO’s, CFO’s, COO’s etc. that ensure continuity of a professionally run business. In a lawfirm as the Founding family is also the fee earner, it becomes slightly difficult to completely separate the running of the firm from owning the firm, however professionalization is the only way to ensure longevity.
Plan for succession well in advance. Uncertainty is often the cause for failure. Thus it becomes very important for a family run firm to plan their succession and more importantly, convey the plan to both family members and non-family members. Family members must realize the value of what is being bestowed on to them; therefore there must be a plan for making them feel that they have earned succession and not merely inherited it. Moreover, it is possible for a family to still maintain the majority share in the firm, while allowing non-family members an incentive to be a part of and grow with the firm. This influx is crucial for getting the best out of non-family members and in turn creating a progressively successful law firm.
There is no right answer to the question of whether Family run firms are on their way out and if change is imminent, however one thing is clear, there is always a concentrated effort required for success.
Bithika Anand is the founder of Legal League Consulting. A Chartered Accountant by training, Bithika also holds a PG Diploma in the Management of Legal Practice awarded by Nottingham Trent University. She has more than 23 years of experience in professional services domain, being associated with some of the leading brands in the industry like S.B. Billi moria& Co., KPMG & Amarchand Mangaldas & Suresh A. Shroff& Co, Delhi.
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