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Demystifying Content Lifecycle Management

Demystifying Content Lifecycle Management

The importance of content and of course its management in the most secured and seamless has become one of the most top business priorities today. However, more important is to choose the right set of solutions available as there is a lot of clutter in this space. Lex Witness gets in a coffee table conversation with Paul Domnick, President, Litera during his recent visit to India and understands the undercurrents of content lifecycle management overall.

Why do you think Content Lifecycle is a crucial part of a growing business?

For many professions and professionals, it can be said that documents are the currency of business. This manifests itself in three important ways. Firstly, confidence and trust are built upon the certainty that comes through clear written communication and documentation. Business must often be transacted at a distance or across large organizations where the written word carries the author’s message. Secondly, in crowded and ever more competitive markets, every document produced by a business is a brand ambassador and an implicit measure of quality and competence for the reader. Inconsistent documentation can give the impression of a lack of care, or leave the reader wondering about coordination within your organization. Finally, busy people do not want to spend extra time on the details and the mechanics of document production. They need to have tools that maximize the time they can spend on value adding work and minimize the overhead of producing high-quality consistent documents.

I think most businesses know they can improve, but are often unaware of what is possible with modern user-friendly tools. An integrated approach covering all aspects of the document lifecycle is the natural way for a business to improve its external image, reduce risks and enhance the productivity of everyone in the organization. At the same time, it is important that any improvements leverage existing tools and skills, and allow for standard and non-standard processes.

Are there any legal or regulatory hassles of using cloud based solutions wrt data security and other privacy issues?

When looking at a Public Cloud Risk Model, Gartner recently said: Accepting Cloud Risk Is Ok, Ignoring Cloud Risk Is Tragic. At Litéra, we would concur with this feeling. The pace of cloud adoption is driven by business confidence in the security and reliability of cloud services. Currently, each organization must become educated enough to make that determination themselves. In a regulated sector, you must show you have done your due diligence and have assessed the risks and rewards of adopting a cloud solution. There may be help and guidance from industry bodies, but ultimately each organization makes their own decisions. Consequently, adopting cloud solutions is more of a journey than a single decision. Choosing software providers that support this gradual migration approach with an extended period of hybrid operation can really ease the process.

What is the brand lineage that LITERA has ever since its inception? Briefly explain what LITERA has on offer for India Inc.

From the beginning, Litéra has had the same four values; client satisfaction, innovation, integrity and value. Our founder, Deepak Massand, lived these values, and they are embedded across the organization at every level. We measure ourselves rigorously against these values, and make sure all our people have the opportunity to interact with clients so that they understand the way our solutions are used and how to improve them.

Which industry sectors do you think can benefit most from LITERA products?

Litéra solutions bring most value in environments where people are collaborating to produce documents, documentation, or content used throughout a document’s lifecycle. We have a broad range of products that address the complete document lifecycle from creation through collaboration, to review and secure distribution. Organizations of any size can benefit from our tools if they care about the quality, accuracy and branding of the documents they produce. In a practical sense, we have seen great adoption of our tools in law firms, accountancy firms, healthcare providers, government departments and financial services. Our modular solutions allow organizations to start easily and bring in more capabilities over time.

How can the Indian Legal sector step forth advantageously using LITERA products?

In legal, accuracy and quality are paramount. We have been working with some of the world’s leading law firms for over 15 years to provide tools that fit into the daily workflow of lawyers and support staff. We provide the best document comparison on the planet, the most complete metadata removal, the most complete set of template and content management solutions, and the easiest to use secure collaboration available. We regularly get feedback from clients of law firms about how much our tools helped them work more effectively with their law firm.

What are your views on the liberalization of the Indian Legal Sector?

What a huge topic. Changing structures and rules that have been in place for decades is bound to shock any system. I am lucky enough to be able to travel around India meeting senior lawyers in firms of many sizes. Although liberalization is on everyone’s lips, and any changes will impact everyone, I think there is a bigger trend that is leading Indian law firms in a new direction. India has become a world economic power, and Indian companies of all sorts are playing on the world stage. They need advisors that can work in the same context. I find this economic pressure to be driving positive changes in Indian law firms more than changes in regulation. Overseas offices, expertise in international law and collaboration with other firms around the world is coming quickly into the Indian market. In my estimation, Indian firms are adapting well to these changes. Naturally, better technology is part of the transformation, and that is where Litéra can help.

Your innovation rule for the next decade at LITERA?

Listen to what people want and give them what they need.

About Lex Witness

Lex Witness Bureau

The LW Bureau is a seasoned mix of legal correspondents, authors and analysts who bring together a very well researched set of articles for your mighty readership. These articles are not necessarily the views of the Bureau itself but prove to be thought provoking and lead to discussions amongst all of us. Have an interesting read through.