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Indrabha Biswas

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The Digital Identity Battleground: Personality Rights, Trademark Law, and the “Captain Cool” Precedent

The Digital Identity Battleground: Personality Rights, Trademark Law, and the “Captain Cool” Precedent

 Indrabha Biswas | November 2025

INTRODUCTION: THE COMMODIFICATION OF IDENTITY IN THE DIGITAL AGE In today’s hyper-connected world, personal identity has transformed into a valuable […]

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