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Copyright Amendments and Its Impact on Core Transactions in the Entertainment Industry

Copyright Amendments and Its Impact on Core Transactions in the Entertainment Industry

Copyright (Amendment) Act, 2012 (‘Amendment’) has brought about many significant changes in the Copyright Act, 1957 (‘Act’) with a purpose to change the way business in copyright, and more importantly, media and entertainment industry is carried out. Of many issues the issue of “efficient access” of content by broadcasting platforms (satellite television, radio stations and internet websites) has been addressed by bringing in a regime of statutory licensing. Addressing another important issue of infringement on the Internet, the Amendment brings in provisions to protect intermediaries who are involved in transient and incidental storage of copyrighted content. While the Copyright Rules are yet to be finalized, this comment evaluates the impact of two core issues of concern.

“STATUTORY LICENSE IN PUBLISHED WORKS” (SEC 31D OF ACT READ WITH RULE 40-42)

The long standing dispute between the FM Radio Broadcast Industry with copyright owners which has still not attained finality after 10 years of litigation perhaps has compelled to provide for a regime of Statutory Licensing”in order to facilitate efficient access by the broadcaster. The new section 31D in the Act provides for a “statutory license” for performance of any (underlying) literary work, musical work or a sound recording which have already been published for the benefit of Broadcasting organizations. Proposed Rules 40 to 42 have been framed in this regard. Now a broadcasting organization can apply to the Copyright Board under this provision and seek license to broadcast directly under from the Copyright Board as per the royalty rate card (to be fixed by the board) in this regard without actually entering into negotiations with copyright owners. However, such application has to be moved 15 days in advance of such intended broadcast indentifying the work and along with payments to the copyright owner.

From an access point of view it does make the process cost effective and efficient. However, there are concerns of the Copyright Owners which needs to be addressed:

  • Copyright Owners of new / upcoming contents have their own revenue models and exploitation plans. If the Statutory Licenses are for the benefit of the Broadcasters, they cannot be at the cost of Owners. It is clear that statutory license can be granted only in respect of released/published content, so no broadcaster can use/programme their feed with upcoming new contents. However, if the Statutory Licenses were to be used for regular programming of contents, it will take away from the Owners freedom to contract and optimum exploitation of their works by voluntary licensing. There are no cooling off periods or cut off periods in the Rules for securing the owners. Like in the case of version recordings (now no version recording can be made for five years from date of release) a provision for such statutory license may also be put in place that no such license can be granted until 6- 12 months of the release of a new work. This will strike a balance and also give reciprocal protection to the owners whose interest the Act primarily protects.
  • Entertainment Channels on Television Networks now a days thrive on Reality Programmes, which involve singing of songs (in competitions like SaReGaMaPa or Indian Idol) and dance based shows (Nach Baliye et al) where the participants either freshly perform these underlying literary/musical works or dance to such sound recordings. If we examine the timelines, in order to use such copyright work by the broadcaster, the broadcaster must inform the owner/board at least 15 days in advance. But when a series is planned and broadcasted on a daily or weekly basis, the copyright works are chosen by the participants only in the week of their performance. There may not be enough time to apply for such Statutory License by the Broadcaster.
  • While the broadcasting industry is thrilled, one really needs to examine the utility of such a Statutory License.

PROTECTING THE INTERNET INTERMEDIARIES

The menace of piracy and unauthorized sharing of copyrighted work on the Internet is the biggest leakage of revenues and is perceived to be the biggest threat to the Industry today. The scale of piracy after the proposed digitization of India by 2015 will be unprecedented and unbearable. Liability of intermediary (like websites, ISPs etc) is governed by the Information Technology Act, 2000. With amendments to Information Technology Act which were notified in October 2009 the protection from liability to such intermediaries were expanded (Section 79 of the IT Act). However, it was further provided that such protection would not mitigate liability under the Patents Act and Copyright Act (see section 81 of the IT Act). Amendment brings in insertions to section 52 to mitigate the liability of certain intermediaries. Rule 74 of the proposed rules has been framed in this regard.

From a strict liability regime, the tables have turned to favour the intermediaries. If one has to go by the proposed Rules in this regard, any notice of such infringement by the owner must not only be loaded with details of work, evidence of ownership, details of place of storage of infringing copy, evidence that copyright being stored is an infringing copy”, but above all also show that no defence is available to such intermediary under the scheme of the Act. It is the general rule of law that whoever desires to benefit from an exception, has to prove that he is entitled to it. However, the proposed Rules require the Copyright Owner to show how such intermediary is not entitled to any of the exceptions in the Act or otherwise. Still further, once the intermediary is notified of infringement by the Owner it is obligated remove the infringing content but for 21 days only, and if within 21 days the Owner does not file a civil suit and get an order of restrain in his favour the proposed Rules mandate the intermediary to restore access.

Today, the Entertainment Industry is bleeding from rampant and unprecedented scale of copyright infringement and is struggling to find viable and sustainable platforms and business models, especially around the broadcasting networks, mobile and digital platforms and the Internet. A proper understanding of the new technology and emerging ecosystem is sine qua non towards making an efficient legal regime that protects copyright and its underlying objective of providing incentive to create. The Amendment of 2012 and proposed Copyright Rules 2012 may still require another thought if they are to ensure a fair and equitable environment and ensure sustainable growth.

About Author

Rahul Ajatshatru

Mr. Ajatshatru was called to the bar in 2004 and started his career in litigation. Mr. Ajatshatru has been practising Media & Entertainment law since more than 5 years and was a key legal consultant for India’s leading Entertainment Company. Mr. Ajatshatru leads Anand and Anand’s Litigation and Entertainment Law practice in Mumbai and advises several authors, composers, performers and corporate entities in the Entertainment Industry.