Shardul Amarchand Mangaldas &Co. advised Kesh King and KeshPari on not just legal aspects of the transaction but also the commercialimplications and nuances involved.The transaction involved sale of the KeshKing and Kesh Pari business as a goingconcern to Emami Limited.

Jatin Aneja, Partner; Anubhuti Agarwal,Partner; Siddhartha Sen, PrincipalAssociate. Dev Robinson, Partner; andMadhur Chopra, Associate; advised onIP aspects of the transaction.

Deal Value considered is of INR 1651 crore.