×

or

Decoding the Vicious Cycle between Business Interests & IP Assets

Decoding the Vicious Cycle between Business Interests & IP Assets

Intellectual Property (IP) has become key to sustenance of modern business. However, timely and proper protection is even more important, reason being IP protection involves investment of money & resources and if not done appropriately may cause more harm than benefits. While studying IP as business aspect, Lex Witness got into a candid conversation with Patentwire Consultants, an IP consultancy firm that has consistently grown in the field of IP protection and advisory services. Read on.

THE IDEA

There are plethora of indigenous innovations which go unprotected due to lack of awareness among individuals and organizations. Both individuals and organizations need to protect their ideas, innovations relating to their products or services in order to safeguard them from being copied. Further, substantial amount of the protected innovations go unenforced, and without any revenue.

Patentwire was established with an objective to bridge the gap in protection, enforcement and commercialization of IP. Being from Science & Technology background, Lalit Ambastha, Founder, Patentwire Consultants, understood the limitation within the technology sectors pertaining to the lack of awareness and protection of IP. Hence, with the motive to serve its indigenous clients and to address their IP concerns, he decided to set up Patentwire. Since its inception in mid 2008, Patentwire has kept its vision oriented towards indigenous small and medium enterprises to foster and propagate domestic innovations and assisting in their proper protection. The firm is empowered with Shruti Kaushik, Director – Patents and Amit Sudarsan as Head Operations – Patents to bring together a seamless IP strategy roadmap for clients.

The major challenges for an IP consulting firm is the unpopularity and unawareness of the IPR concept in India. Therefore, with the primary objective to educate and sensitize the industry regarding the importance of IP protection, Patentwire took the initiative to spread the awareness by publishing articles. Moreover, as an independent IP law consulting firm, Patentwire is committed to deliver the best possible services to their clients in the field of patents, designs and technology. While having a discussion regarding their clientele, we noticed that almost 60% of their clients started protecting its IP [whether first patent or first trademark or first design] through Patentwire. Some of them have shown remarkable progress in last 4 years and have filed around 30-40 patent applications, which is an incredible achievement of Patentwire, towards rejuvenation of Indian Innovations.

FOCUS AREAS

Although now a days, IP is not entirely unknown; however, the true potential of IP as business assets is yet to be appreciated fully by Indian SMEs. IP is still a secondary objective of strategic planning of SMEs. The main reason for the secondary treatment is that the enterprises always treat IP as expenditure and do not actively take initiative in reaping the benefit by monetizing it. The prospect as well as potential of domestic innovations is huge provided they are timely and appropriately protected before commercialisation. In view of this, the objective of existence of Patentwire consists of three tier responsibility: creating awareness, handholding through the process of IP protection, and revenue generation or monetization of IP.

To make its clients well versed with IP and reaping its maximum benefit, Patentwire takes various steps from time to time to create awareness. Patentwire not only publishes white papers and industry specific information, but keeps a continuous flow of information among the stakeholders through its various seminars conducted in association with various industry chambers. In its endeavour to spread IP awareness, Patentwire is also involved in educating industry and institution through various seminars and conferences. The team members are Guest Faculty in many institutions viz. Jamia Hamdard, NIESBUD, Manipal Group, NIIPM etc.

Protection of IP is at times very tricky affair, and requires multiple skill set. One has to be very diligent, not only on legal aspects but also on technical and business prospects. Both technical as well as legal knowledge are put to test while protecting IP, especially patents, for the clients. One has to anticipate all the possible issues that may arise in future and act accordingly in present time. Foreseeing the events in a matter is a skill that comes along with experience, in short: no shortcuts. Moreover, given that IP is territorial in nature, an IP advisory includes international avenues and territories. Knowing other jurisdictional limitations and advantages is indispensable. One needs to be aware and highly diligent regarding the territorial as well as international time frames and requirements for providing effective and efficient IP services. Patentwire is currently active in more than 50 countries by way of close association with local attorneys and assists its clients in IP protection not only in India but in other countries as well.

It is an endeavour of Patentwire to ensure strategic advice and support to individuals, start-ups, small & medium sized enterprises, R&D Institutes, Universities in protecting and managing their IPs. The service also extends in terms of support in developing innovations, policy making, monetization and commercialization of their IP in best possible manner. Patentwire encourages cross-border technology transfer and revenue generation for global corporation and harmony.

The service bouquet comprises protection of Patents, Trademarks, Copyrights & Design, IP litigation support, IP management and watch support, Patent illustrations, and IP Commercialization. Dedicated teams efficiently handle various aspects in a cohesive and cooperative manner. Patentwire maintains transparency and provides unbiased advisory to its clients, in a cost-effective manner. Patentwire provides for all kinds of IP related services under one roof. The pre-filing services are customized in a manner that the prospective IP is robust enough to stand any test. They also provide consulting services for technology status and possible R&D focus areas to ensure that resources are invested with high probability of good returns.

CONVERGING ALONG

The services are customized phase wise, wherein pre-filing actions identify and define possible course of filing and post filing for a matter. This is complemented with exploring the avenues of revenue generation. Since protection and commercialization of IP requires different skill sets, dedicated teams and ventures take care of their respective actions. InkPat, a separate wing of Patentwire provides assistance in designing and illustrating inventions. IP Bazzaar is a venture of Patentwire which is dedicated towards revenue generation for IP. One may notice that the panorama of services provided by Patentwire converge into one goal, that is, efficient & effective management of indigenous IP.

About Lex Witness

Lex Witness Bureau

The LW Bureau is a seasoned mix of legal correspondents, authors and analysts who bring together a very well researched set of articles for your mighty readership. These articles are not necessarily the views of the Bureau itself but prove to be thought provoking and lead to discussions amongst all of us. Have an interesting read through.