J. Sagar Associates (JSA) advised & represented PepsiCo India Holdings Pvt. Ltd. (“PepsiCo”) before the Delhi High Court in a suit for product disparagement against ITC Ltd. (“ITC”). The Suit was filed by PepsiCo against ITC on the ground that its recent advertisement campaign which specifically targeted PepsiCo’s product ‘Tropicana’ using the hashtag ‘#SayNoToConcentrate’ was disparaging.

By its orders dated April 6, 2018 and April 9, 2018, the Delhi High Courtinter alia restrained ITC from publishing these advertisements on print, electronic and social media. The Court allowed ITC to conduct its promotional event on April 9, 2018 after it undertook to not use or refer to PepsiCo’s product ‘Tropicana’ in any manner or disparage it.Tropicana has an approximately 28% market share in the Indian packaged juice market.The JSA team comprised Partner – Dheeraj Nair; Senior Associate –Kunal Mimani and Associate – Shruti Dass.